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iTV Network Launches World’s First A.I Integrated Voice Assistant in NewsX Studio

Noida, 7th January, 2019: In a first of its kind initiative, iTV Network, one of India’s largest news networks, today announced the launch of NEWSX AI, world’s first A.I integrated voice assistant in a news studio. The NewsX studios will now have a permanently integrated Studio Voice Assistant (SVA) which will be used in the daily programming, the SVA will also be used during any special events like budget 2019 and the 2019 general elections to help answer and present facts and data questions. It will be the first time ever for any news network that the SVA will be a part of any studio discussions and live events to take questions.


The SVA has been integrated directly with the PCR systems to provide simultaneous audio/video output live on-air. The voice output of the SVA has been enhanced with holographic data projections to provide on-screen graphical visualization of the data being provided by the SVA.

Speaking on this, Kartikeya Sharma, Founder and Promoter, iTV Network said “iTV Network is always committed to its viewers, customers and partners to innovate best practices and introduce future technologies to improve viewer experience, interactivity and access, NewsX AI Studio Voice Assistant (SVA) is definitely being a giant leap into the cutting edge of the future of live news casting.” 

The SVA will also be skill programmed to answer IFTTT (If This Then That) based Q&A. For this, hundreds of data points are being compiled, tabulated and programmed into the SVA by the NewsX news team. There has been weeks of off-air testing done to maximize reliability, fact checking, accuracy and minimize latency times. The SVA will operate under the following in-house rules for A.I Broadcasting, being created by the iTV Network A.I Programmers such as: ‘computer will only answer fact/data questions’; 'computer will only be operated with a human interface’; ‘computer will not control critical PCR operations’. For security and for the privacy of the studio guests, the NewsX A.I will not maintain any automated transcripts of studio discussions, it will only maintain records of questions that have been asked and answered.

iTV Network has always maintained its position as a global broadcasting and innovation pioneer and hopes to bring various broadcasting innovations in the future for its viewers, such as - Voice operated studio lights, screens, video walls, video selections, voice print authorization for security, multi-language integration in regional channels, machine learning & prediction of news trends, computer AI prediction of polls vs human analysts, voice activated audio/video connections to reporters, live web interactivity with NewsX AI for viewers to ask questions. 

About iTV Network

iTV Network is India's fastest growing news and infotainment network with multiple interests in print and electronic media. The network owns and operates two national news channels that include the Hindi frontrunner India News and the English news channel NewsX. iTV Network's regional channels include India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan, India News Madhya Pradesh-Chhattisgarh, India News Punjab, India News Gujarat and NewsX Kannada that establish the network's strong foothold in the regional news market. The network runs two print publications – The Sunday Guardian and Aaj Samaaj.

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