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Campaign for Responsible E-waste Disposal and Management

Moradabad, 27September, 2018: Under the aegis of the Ministry of Electronics and Information Technology (MeitY) initiative, ‘Awareness on Environmental Hazards of Electronic Waste’, RLG has partnered with Manufacturers' Association for Information Technology (MAIT) to drive the Clean to Green campaign in India. The campaign seeks to further MeitY’s objective of creating outreach and advocacy on responsible disposal of electronic waste.  The Clean to Green campaign will encompass 30 cities across 26 states and 4 union territories.

The primary focus of the Awareness Programme on Environmental Hazards of Electronic Waste is to create awareness among different stakeholders (including schools, colleges, RWAs, bulk consumers, dealers, refurbishers, informal sector and manufacturers) in order to reduce the adverse impact on environment and health due to improper disposal of e-waste. This programme under the Digital India and Swacch Bharat missions aims to enhance proper disposal and recycling of e-waste such that environmental and health hazards are mitigated.
Currently, India ranks fifth among the largest producers of e-waste around the globe (it produced 2 million tonnes of e-waste in 2016****), and just 1.5 percent of all e-waste generated in the country is recycled appropriately; This may be associated with lack of awareness about e-waste recycling, and the disjointed unorganised sector and its apathy towards waste collection and recycling*****. It is estimated that by the year 2020, India will be generating almost 52 lakh metric tons of e-waste. Presently, this figure is estimated at 18 lakh metric tons*. Further, around 76% of e-waste workers in India suffer from respiratory ailments**, and India’s e-waste continues to increase at 30% annually***. Safe and appropriate recycling of e-waste reduces air, soil and water pollution, and also ensures a move towards resource efficiency and circular economy.  
Anwar Shirpurwala, CEO, MAIT, stated, “E-waste management in India is a highly unorganised sector. Through this programme, MAIT seeks to build awareness amongst various stakeholders by reaching out to 20 cities in 17 states and 3 union territories in the country, and also covering the 10 cities included in the initial phase of the programme to ensure sustainability. Being a leading, influential and dynamic organization working with government and non-government agencies across India, MAIT is committed to collect, process and disseminate information and knowledge pertaining to the development and betterment of the society and the nation”.
The Clean to Green campaign is a collaborative effort with the electronics industry and corporate bodies to ensure responsible disposal and recycling of e-waste.
Commenting on their participation in the programme, Ms. Radhika Kalia Managing Director, RLG India said, “Proper disposal and recycling of electronics is a national priority and the government has initiated a policy which showcases the seriousness of the issue. Joining the Clean to Green Campaign, we seek to create awareness and sensitise consumers on responsible disposal of electronics and safe practices for recycling. In alignment with the e-waste management rules, 2016, initiated by the Government of India, we are focussed on working towards the betterment of the environment and the wellbeing of the society as well as fulfilling the obligations within the rules for producers and manufacturers.” 

Given below are details of venues and stakeholders touched:  
Stakeholder Organisation (School/College/RWA etc.)
Girand Singh Memorial College
PilakpurShiyoram, Dilari, Thakurdwara, Moradabad, Uttar Pradesh 244001
Suryansh Public School
Rampur Road

Moradabad, U.P.
Informal Sector
Peer Bazaar Karula, Moradabad
Office Cluster
Sai Complex
Himgiri Colony
Office Cluster
Aganbari Kendra
Imperial Green
Nachiketa Institute
Shanti Niketan Inter College
Hatma Basti
Parasnath Pratibha
Star Pacific
Shivaji Nagar
Informal Sector
Himgiri colony
Himgiri Colony, Kanth Road, P.O. SonakpurHarthala, Moradabad (U.P.)
Sant Rajinder Singh
Near Laxmi Vihar, Himgiri Colony, Harthala, Moradabad, Uttar Pradesh 244014

About MeitY
The Ministry of Electronics and Information Technology, Government of India, is tasked with promoting e-Governance for empowering citizens, promoting the inclusive and sustainable growth of the Electronics, IT &ITeS industries, enhancing India’s role in Internet Governance, adopting a multipronged approach that includes development of human resources, promoting R&D and innovation, enhancing efficiency through digital services and ensuring a secure cyber space.
About MAIT
Set up in 1982 for purposes of scientific, educational and IT Industry promotion, MAIT has emerged as an effective, influential and dynamic organisation in these 30 years. Representing Hardware, Training, R&D & Hardware Design and other associated service segments of the Indian IT Industry, MAIT’s charter is to develop a globally competitive Indian IT Industry, promote the usage of IT in India, strengthen the role of IT in national economic development, promote business through international alliances, promote quality consciousness in the IT Industry and transform the Indian IT Industry into a World Scale Industry leading to a World Class Usage and thus a World Size Market.

About RLG India
The REVERSE LOGISTICS GROUP (RLG) is a 145 Million Euro global 4PL service provider specializing in the design and operation of tailored end-to-end solutions for all aspects of Product Take-Back and Returns Management.  To enable our customers to provide consumer friendly and state-of-the art services, we source locally for high-quality partners whilst assuring consistency and legal compliance through elaborate network and process management systems.  Following our maxim "Return to value", our ultimate goal is to enable and support the concept of a Circular Economy and connected innovative business models such as: product-as-a-service, shared economy services or product transformation. Moreover, we work to facilitate producers to live up to their extended producer responsibility. RLG has a global presence with offices in over 20 countries in Europe, the Americas and Asia. We provide services in more than 80 countries managing over 700 million assets p.a. for some of the largest global OEM, e-commerce and retail organizations.
RLG is part of the Clean to Green campaign to create awareness and sensitise consumers and other stakeholders about responsible disposal of electronics and safe practices. The mass awareness programmes will reach people in 30 cities in the country, touching 390 schools, 170 RWA’s and 120 offices apart from informal sector clusters in these cities.

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