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PlayShifu Launches Augmented Reality Globe in India

Shifu Orboot Aims to Help Young Minds Explore the World Around Them

Bengaluru, November 2018: Adding the magic of Augmented Reality to physical toys is doing wonders for PlayShifu, an Indian tech startup. The company has recently launched a product that redefines the educational toy segment in India - Shifu Orboot, a one-of-its-kind globe enhanced by AR that allows children to explore the world beyond boundaries.

Through the power of Orboot and the connected mobile app, children can travel the seven continents from the comfort of their homes. They can explore the cultures, inventions, monuments, wildlife, cuisines, maps, and weather relevant to each location. The digital gameplay is enriched with realistic 3D figures, engaging voice-overs, and regional music. 

The new product from Playshifu sensitises the young minds to understand the cultures and people around the world making them global citizens. With a passport, country flags and travel stamps included, Orboot completes the experience for the little globetrotter. It is a perfect educational toy for the ever-curious child that sparks curiosity and helps build knowledge, linguistic and cognitive skills.

“We strongly believe in technologies that bridge the gap between physical and digital worlds, specifically in the case of early learning. The tremendous global response for Shifu Orboot has given us a major boost in the tech industry and we plan to bring many more innovative Augmented Reality toys in the market focussing on interactive learning” said Vivek Goyal, Co-Founder & CEO, PlayShifu.

In India, Orboot (globe) is available on, Amazon, Flipkart, Hamleys, Toys”R”US, Crossword, Landmark and many other retail stores in metropolitan and Tier II cities at an affordable price of INR 1999. The free companion app ‘Orboot’ is available on Android and iOS and works with both smartphones and tablets.

PlayShifu’s consumer technology products are creative, innovative, and extraordinary, which is apparent by its rapid expansion and popularity in 11 countries and recognition in the largest global trade fairs including the New York Toy Fair, Hong Kong Toy Fair, and the Nuremberg Toy Fair. Along with other products from Playshifu, Shifu Orboot also sells globally in countries like US, UK, Canada, Poland, Germany, Japan, Australia, and the Middle East.

About PlayShifu:

Born in 2016, PlayShifu was co-founded by Vivek Goyal and Dinesh Advani, graduates of Stanford GSB and IIT Kharagpur. The startup has been funded by IDG Ventures and IDFC Parampara Fund. Since inception, their goal has been to engage, entertain & educate kids with their unique tech toys for ages 2-10 years. The PlayShifu team consists of parents, early learning experts, innovators and technologists.

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