Breaking News

Artisan bakery experiences brought home with BONN’s La Americana Gourmet Product Range

  • Leading FMCG group, BONN, makes available its premium La Americana Gourmet range of breads, bakery and cakes acrossJalandhar, Ludhiana, Chandigarh tricity and Delhi & NCR
  • Nearly 67% of India’s population is currently under 35 years of age, making a potentially gigantic market for Experiential & Lifestyle products

New Delhi, 26th December, 2018: With the objective of captivating today’s progressive lifestyle conscious consumer, who demands greater variety, taste and freshness in on-the-go foods, FMCG major Bonn Group of Industries has expanded the availability of its premium whole grain gourmet bread range which promises to present kitchen tables with a tastier, artisan-baked, fulfilling breakfast option. The premium product line launched earlier this year, aptly named ‘La Americana Gourmet’, includes a richly worked deck of products ranging from whole wheat bran burger bread and whole wheat bran pav, Garlic & multigrain Footlongs, Bran Bread, Honey Oat Bread, Garlic Oregano Breads and eggless lemon, Butter Scotch & Choco Vanilla Cakes among others.

La Americana Gourmet breads feature ‘No added preservatives’ intended to preserve the aroma and texture of bread as if it were baked at home. Wholegrain carbohydrates are the best in terms of combining healthy carbs with fiber, antioxidants, essential vitamins and minerals.They also prevent you from feeling bloated after a meal. These products will be now being available in retail stores across Jalandhar, Ludhiana, Chandigarh tricity and Delhi & NCR.

Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, which is characterised by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, often quite rich courses. There has been an accelerating increase in its demand, due in part to rising income, globalization of tastes, health and nutrition concerns

“There is a rising trend among urban consumers toward well baked bread experiences that complement the sumptuousness of the filling yet leave you with a pleasant aftertaste. These breads are baked by gourmet artisans with great precision. Today’s consumer is more exposed to global innovations in taste and flavor and there is a significant market for this experiential segment”, said Mr. Amrinder Singh, Director, Bonn Group of Industries.

“The bread market is expected to grow at a CAGR of 10.4% every year between 2018 and 2021 globally. This rise is being attributed to developing markets such as India. With about 67% of its population below the age of 35, a clear trend toward wholesome and lifestyle eating habits is perceptible. We aim to close the gap that exists in this market segment with our meticulous push on quality and experience”, added Mr. Pankaj Aggarwal, COO of Bonn Group of Industries.

Bonn is hoping to reach an annual turnover target of Rs. 1000 crore in the next 2-3 years and to this end it has expanded its market access to South India as well as new cities in the North, where it is already a market leader, in a bid to further concentrate its penetration density.

About Bonn Group 

BONN is a quality driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with bread & Bakery in many cities in North India where the company enjoys dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Breads, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55 countries in over three continents.

The company, winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000 certifications by ‘DNV’. It is also approved by Bureau of Indian Standards. The company has 12 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and a factory for packaging material.

BONN Group is pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with Pan-India presence in the near future with breads, biscuits, Cake, Rusk and other products.

Company has successfully launched La Americana Burger QSR Chain.

No comments