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Truebil’s new campaign attempts to reverse the rise in drunk driving mishaps on New Year’s Eve

  • Releases three videos on its digital platform emphasising on the consequences of driving after
  • consuming alcohol to avoid disasters on roads during the celebratory season

Mumbai, 29th December 2018: Truebil, India’s leading omni-channel platform for buying and selling of pre-owned cars, recently announcedDon’t Drink and Drive’ campaign, aimed at encouraging revelers not to drink at all if they plan to drive. Truebil, decided to start an initiative to build awareness around the topic, create a buzz and help save lives. Thus was born the ‘I am Sober’ campaign a year back. Encouraged by the overwhelming response, this year they followed it up with the ‘Don’t Drink and Drive’ campaign that dwelt on the scary effects of drunk driving; on the horrifying aftermath.

This year too, the idea is to ensure a safe and secure night of merrymaking for its customers this New Year’s Eve. As part of the campaign, three short videos have been released on Truebil’s digital and social media pages to promote the key message that driving after drinking is definitely a bad idea. Drunken driving is one of the major reasons behind fatal road-accidents in the country. The problem aggravates at its peak during New Year’s Eve, when people attend late night parties and end up driving recklessly on the roads. While the government, bars, and many public-service bodies are making precautionary arrangements in the form of booking cabs, providing temporary drop-off facilities, Truebil’s digital videos promote the idea of responsible or no drinking to make it a joyous occasion for everybody.

Commenting on the campaign, Shubh Bansal, Co-founder and Chief of Marketing and Growth, Truebil said, “Drunken driving-related accidents increase on every New Year’s Eve even after numerous efforts are made by different organisations, government bodies and brands to prevent the same. We, at Truebil, decided to contribute to the safety measures by giving a reality check to our customers and all those watching the videos. Our primary motive behind crafting the thoughtfuldigital campaign is to ensure safety on the last night of 2018.”

The new campaign videos have been shot in three situations wherein one video shows a speeding car on the road being stopped by a traffic cop with a raised chequered flag. The video sends out a message to the viewers that the road becomes a racing track when one drinks and drives. The second video features a man heading towards a night club and hands over his car keys to the valet boy before stepping in. The next shot shows him stepping out of the club heavily drunk and getting his keys back from ‘Yamraj’- The lord of death, sending out the message that ‘Don’t invite death’. Finally, the third video shows a man paying for his drink at a bar. The next shot shows him heavily drunk in the bathroom trying to wash his face. While staring at the mirror, he foresees himself bleeding and bruised. The video ends with a warning message by Truebil, which says, ‘This can be you!’

About Truebil :

Truebil is India’s leading omni-channel platform for buying and selling of pre-owned cars. With 1000s of cars that are carefully handpicked and inspected, Truebil’s customers don’t only have ample choice but also the assurance of a detailed report of each car along with pictures that can help them make informed purchase decisions. Based out of Mumbai, Truebil makes the process of buying and selling pre-owned automobiles completely hassle-free. It also offers end-to-end services on the entire buying/exchange process through easy loan and paper transfer.

The platform has also introduced its full-stack model Truebil Direct that maintains a unique online to offline integration. Truebil Direct enables buyers to shortlist and buy best-quality cars directly from its offline dark stores with a 1-year comprehensive service warranty, 1-year Roadside assistance, and 1 free servicing. Truebil is currently operational in the three major cities of India: Mumbai, Bangalore& Delhi.

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