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Venus Crème Bar ‘Aapki Khoobsurti Unki Nazar Se

Season 2’ touches many a hearts in New Patna

Couples demonstrate their zeal by registering in large numbers: Mr.Jay prakash Anand & Mrs pragya singh Anand crowned winners 

9th December, 2018, Patna: The city of Patna was filled with zeal and fervor as Venus Crème Bar ‘ Aapki Khoobsurti Unki Nazar Se: Season 2’ witnessed the city finale at the Hotel Lemon Tree Premier, Patna. Mr.Jay prakash Anand & Mrs pragya singh Anand were crowned winners of Patna among 11 participating couples after scoring impressively in the grueling but fun rounds. The jury comprised Mr. Amber Jamali (Model), Ms. Khusboo (Model) and Mr. Agendra Singh Gautam (Choreographer). The winners will now compete for the national title at the grand finale to be held in January 2019 at Delhi.

The maiden event of ‘Aapki Khoobsurti Unki Nazar Se’ contest witnessed enormous response with 6000 couple registrations. In terms of engagement, the contest generated a massive reach of 200 mn across Print, OOH and Digital medium. 

Patna was the 13th city among 14 cities and the contest received an overwhelming response from the residents. Spanning across three days, the event commenced with Face to Face auditions followed by Grooming sessions for the selected participants, before culminating in the city finale. At the finale, the contestants engaged in various activities from walking the ramp to games. They were evaluated on various criteria including face value, chemistry, confidence level and the X factor. 

Reflecting on the occasion, Mr. Mohit Raj Singh, General Manager, RSPL Ltd, ‘We are delighted that Venus Crème Bar ‘Aapki Khoobsurti Unki Nazar Se: Season 2’ has got on to a terrific start, bettering even the first season. We have received a phenomenal response from the residents of Patna who demonstrated utmost zeal to participate and perform. Venus Crème Bar stands for love and care for a flawless skin, just the way the event displayed the tender and loving bond between couples. We wish Mr.Jay prakash Anand & Mrs pragya singh Anand all the best for the finale.’

The contest has been planned over a 6 month period and starting August with on ground activations in 14 cities comprising Nagpur, Ahmedabad, Rajkot, Delh/NCR, Chandigarh, Jaipur, Udaipur, Bhopal, Indore, Raipur, Agra, Lucknow, Patna and Varanasi.

About RSPL: RSPL Group is more than 5500 crore diversified conglomerate, which is committed to several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.

Keeping in line with its expansion programme, the company has established detergent manufacturing units in various locations across India to enable the company to fulfill the demand of its products across the country more effectively.

Keeping in view the expanding market of personal & home care products in India, the company has set up a unit in Haridwar for the manufacturing of products like Shampoo, Hair oil, Toothpaste, Moisturiser, Shaving Cream, Liquid Hand Wash, Floor Cleaner, Liquid Detergent and Toilet Cleaner. 

About Venus Crème Bar: Venus is the story of nourishment. A story of perfect skin care where the best of ingredients come together to give your skin the best of indulgence. It also shields your skin from day-to-day pollution that's not in your control and gives your skin the happily ever after it deserves. The brand was launched in 2008 as a bathing solution and very soon got wide acceptance of our consumers. As per our core value we continuously put our efforts to make our product better so it was reinvented in 2014 with a new brand philosophy of 'satisfying a prominent need gap of skin moisturisation in daily life of our consumers'. As the time passed we acknowledged the changing need of consumers through thorough researches and consumer interactions and in 2017 Venus premium moisturising soap became: VENUS CRÈME BAR.

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