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Amway celebrates Louis Braille Day in collaboration with All India Confederation of the Blind

Focuses on empowering visually impaired students by supporting their Braille and computer education

Gurugram, January 16, 2019: Amway India, the country’s largest FMCG direct selling company, celebrated the 210th birth anniversary of Louis Braille with its 11 NGO partners for the eleventh consecutive year by organizing myriad initiatives. In Gurugram, Amway inaugurated the refurbished computer training center for the visually impaired by upgrading the equipment and accessories and provided braille books for the school library to further aid in Braille learning of the visually impaired students. Amway had set up this computer center in 2010 under its National Project for the visually impaired. In line with the Government of India’s ‘Accessible India’ initiative, Amway currently supports 11 computer centres across the country, benefitting more than 1,000 visually impaired students every year.

The event was graced by the Chief Guest, Ms. Usha Kundu, ACP CAW, Gurugram Police. Present on the occasion were Mr. Rahul Gupta, Vice President – Procurement & Planning, Amway India and Padma Shri J L Kaul, Secy. General, All India Confederation of the Blind. As a part of the program, a special cultural dance performance was organized by the visually impaired students of AICB, followed by Braille reading by the students. The event witnessed an active participation of Amway direct sellers and employees.

Mr. GS Cheema, Sr. Vice President – North & South, Amway India, said, “At Amway, the main focus of our National Project for the visually impaired is to empower and enable the visually impaired individuals by providing them avenues for inclusive education. The program has benefitted more than 250,000 visually impaired individuals so far by providing various aids and equipment useful in education including braille books, audio/braille libraries and by providing them technology and IT training through computer centers across India. We believe that the braille system plays an important role in building the foundation of education for the visually impaired individuals and we are happy to provide them the much-needed encouragement by organizing such competitions.” 

“I wholeheartedly thank Amway India for organising this competition for our students and celebrating the birth anniversary of Louis Braille. It has been our endeavour to ensure that our young students are provided with multiple opportunities to succeed in life. With the support of Amway, we have been able to offer these facilities to our students”, said, Padma Shri JL Kaul, Secy. General, All India Confederation of the Blind.

Louis Braille invented the Braille system to enable the visually impaired individuals to read and write. World Braille Day is celebrated annually on January 4, the birthdate of Louis Braille to recognize his contributions towards helping the visually impaired individuals to remain part of the mainstream society by reading and writing as a normal person.

About Amway India CSR initiatives

Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.

Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway supports a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries. In a span of over 20 months over 240 free health camps have been organised benefitting more than 50,000 people from local communities.

Amway India set up a telemedicine center in the Dindigul district to ensure a consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The center aims at providing free medical treatment to over 7,000 patients in a year.

Last year Amway India launched a Community Health & Entrepreneurship Program in the rural areas of Uttar Pradesh and Bihar to offer livelihood training in Entrepreneurship skills and business fundamentals with the objective to promote self-employment among women and to create awareness on affordable health and hygiene practices.

Recently Amway India has launched the community-based nutrition education program to improve the nutritional status among children (below 5 years) in the select slum areas of West Delhi. The program focuses on prevention, early detection and improved access to care in line with the National Nutrition Mission, Govt. of India.

As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently supports more than 15 NGOs across the country.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’.

Amway India was also recently awarded with the ‘Best Corporate’ award in the ‘Specially-abled’ category at the prestigious National CSR Summit & Awards 2018 for its invaluable contribution towards the welfare of visually impaired by CSR Times.

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