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KEI supports the world’s largest religious pilgrimage – MAHAKUMBH 2019

Providing 1000 Life Jackets, 10 Digital Information Kiosks, 100 Traffic Barricades, 10000 Bags and 7000 Windcheaters for smooth functioning

New Delhi, February 1, 2019: The country’s leading society sensitive company KEI Industries Ltd in association with the Uttar Pradesh Government is participating in making the MAHAKUMBH 2019 a great success. Considering, the huge global crowd coming to the historical city of Prayagraj to take the holy dip, the company is contributing 1000 Life Jackets, 10 Digital Information Kiosks and 100 Traffic Barricades to ensure more safety.

The digital information kiosks will be strategically located at various traffic points to manoeuvre crowd towards their desired destination by providing people with important information easily. The kiosks will virtually display important information like map of the mela, train and bus timings among other necessary information. Additionally, the 1000 life jackets will be placed at Arail and Main Sangam ghats.

Known as the largest human congregation of the world, the mela is scheduled from 15 January to 4 March 2019, where over 130 million pilgrims are expected to take the holy dip in the religious rivers of Ganges, Yamuna, and Sarasvati (mythical). To contribute their bit as part of the company’s commitment towards safety, KEI has sponsored life jackets for the public.

Speaking on the occasion, Mr Anil Gupta, Chairman cum Managing Director- KEI Industries Ltd. said: “Our Company is fully committed to contribute in the government’s initiatives towards servicing the society and the Kumbh Mela is the biggest opportunity for us. We share a long association with the UP government and shall work to make the mela safer and smoother for the pilgrims.

Along with this, the company has been digitally dissemination information about Kumbh with the means of informative infographics for the better understanding of the people travelling for the event.

About MAHAKUMBH 2019:

The Kumbh Mela (the festival of the sacred pitcher) is anchored in the Hindu mythology. It is the largest public gathering and collective act of faith, anywhere in the world. The Mela draws tens of millions of pilgrims over the course of approximately 48 days to bathe at the sacred confluence of the Ganga, the Yamuna, and the mystical Sarasvati.

Kumbh Mela, in Hinduism, is a religious pilgrimage that is celebrated four times over a course of 12 years. The geographical location of Kumbh Mela spans over four locations in India and the Mela site keeps rotating between one of the four pilgrimages on four sacred rivers.

Each site’s celebration is based on a distinct set of astrological positions of the Sun, the Moon, and the Jupiter. The celebrations occur at the exact moment when these positions are fully occupied, as it is considered to be the holiest time in Hinduism. The Kumbh Mela is an event that intrinsically encapsulates the science of astronomy, astrology, spirituality, ritualistic traditions, and socio-cultural customs and practices, making it extremely rich in knowledge.

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