Breaking News

Miami Beach apparel firm apologizes & removes Lord Ganesha yoga mat after Hindu protest

Miami Beach (Florida) based sports apparel firm Platinum Sun Inc. has apologized and taken down yoga mat carrying image of Hindu deity Lord Ganesha within few hours of Hindu protest, which called it “highly inappropriate”.

Marina Pavlovska of Platinum Sun, in an email to distinguished Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “We apologize for this error. We didn’t mean to offend anyone; our designer is not very familiar with the Hinduism. We have taken down the product per your request an please accept our apologies.”

Zed, who is President of Universal Society of Hinduism, in a statement in Nevada today, thanked Platinum Sun for understanding the concerns of Hindu community which thought image of Lord Ganesha on such a product was highly insensitive.

Rajan Zed suggested that Platinum Sun and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

Zed had said that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to sit on or put feet/buttocks/legs on or sweat on. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed had noted.

Zed had stated that such trivialization of Hindu deity was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. There are about three million Hindus in USA.

This objectionable “Ganesha Cork Yoga Mat” was selling at Platinum Sun website for $79.99, claiming to be “perfect for hot yoga, Bikram, sweaty practice, pilates, floor exercises, stretching, and meditation”. Its description pointed out: “Ganesha is the god of wisdom, success and good luck. This will help you attract all of life’s positivities while doing Yoga.”

Platinum Sun, which describes itself as “Elite Sports Apparel” and whose products include watersports apparel and yoga accessories, states: “Our commitment is your fun, comfort, sexy look and healthy lifestyle.”


  1. Thankyou for this wondrous post, I am glad I observed this website on yahoo. pirate bathing suits

  2. I just want to let you know that I just check out your site and I find it very interesting and informative.. Yoga mat

  3. Plan ahead. Always bring pertinent home information with you, such as room sizes, color schemes, even fabric swatches or paint chips, and a measuring tape. No matter how great the bargain, you'll still be out money if it doesn't fit into your home. Dutch Label Shop

  4. A person that is using you as a booty call will not take you out to dinner, or a movie or any other function or event because he does not want to be in a relationship with you or even possibly give you a mixed signal that he wants to be more than friends. Angel Soft Biker Shorts

  5. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... Guided Meditation for Fear

  6. Particularly during the Christmas season, the vast majority end up representing hours in the kitchen. stud mat

  7. Apparel is a vocation, which consolidates the business inclination with an imaginative eye. It is perhaps the most potential profession possibilities in this day and age and we can see that the apparel planned by some notable fashioners are worn by the most acclaimed and rich subsequently making them a superficial point of interest. hills cop letterman jacket