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KEI Industries co powers upcoming India- West Indies tour

Announces ground sponsorship for 3 ODI’s and 2 Tests matches


New Delhi, August 14, 2019: Bringing enthusiasm for the cricket lovers across the world, country’s leading wire & cable manufacturer, KEI Industries Ltd. today announced its sponsorship for the upcoming India-West Indies 2019 tour starting this month.

Under the sponsorship, KEI Industries will be co-powering 3 ODI’s and 2 Test Matches beginning from August 8, 2019 to September 3, 2019.


Bringing in-large visibility in the ground, KEI Industries will have pitch mat branding along with the other sponsors. Along with this, the company’s logo will be also running over the digital perimeter board and digital sight screen further enhancing the brand’s visibility.

While cheering the winners, cricket enthusiasts can also view KEI branding during the presentation ceremony.

Excited for this association, Mr Akshit Diviaj Gupta, Director- KEI Industries Ltd. said: “KEI Industries has always been supporting cricket in India for both national and international matches. I am delighted to announce our partnership with the upcoming India- West Indies series. Such partnerships strengthen our relationship with our customers and key stakeholders. In addition, this engagement will further help in exploring new market opportunities and spread the company’s branding in new market. 

Earlier this year, KEI also announced its second consecutive association with Rajasthan Royals, for the 12th edition of the Indian Premiere League (IPL).

About KEI Industries Ltd: KEI Industries Limited, known for its unique product range across the world is one of the leading wire and cable manufacturers in India. KEI manufactures high and low tension cables (EHV, HT & LT), control and instrumentation cables, house wires, power cables, stainless steel wires, and electrical cables. Its unique product range of wires and cables is known pan India and across the globe. KEI has also been the recipient of the prestigious Superbrand award for seven years in a row (2011, 2012, 2014, 2015, 2016, 2017, and 2019) further strengthening the consumers trust and benchmarking the company as a reputed wire and cable manufacturers in India.

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