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Simplifying farmers' lives through technological revolution: Farmkart leading the way


The recent launch of an agritech startup’s e-commerce platform for farmers in Barwani proves technology and startups are way beyond the big cities'corridors.

Recently,Barwani,anagri-centricregionofMadhyaPradesh,witnessedawaveofa technologicalrevolutionintheformofFarmkart,anewgenerationstartuptransforming theIndianagricultureindustry.Foundedin2017andbasedinBarwani,Farmkartoffers pioneeringsolutionsthatdigitizetheagri-inputs’buyingprocessandsimplifyit,making the lives of rural farmers easier and their work more fruitful. Happy customers, increasinginnumbereveryday,validateFarmkart’se-commerceplatformasthe
much-awaited agritech revolution expands to rural villages across all states of India.

“Farmkart, in broader terms, is changing the way others look at agriculture. No one could have ever imagined the potential of user experience that can be built around farmersandagriculture.Webroughtinnovationtowhereitwasneededthemost.We asateamaregrowingeveryday,upgradingourownideasandthinkingofcreatingan impactintheeverydaylivesoffarmers”saysAtulPatidar,CEO,Farmkart.

FarmkartisledbyacoreteamofseveninToronto,Canada,anditsoperationsare executedbyafast-growingteaminBarwani,bringingtogetherthelocalknowledge andinternationalexpertisetomakefarmingaprofitableprofession.Torealizethis vision,theteamfirstresearchedtheon-groundproblemsthefarmersoftheregion were facing and then launched three products, designed with a combination of technology and humancompatibility.

Farmkart Digital Platform- All of Farmkart’s technology solutions follow one simplerule “Everyone in the world knows how to count money”. Every farmer, whether educated  or not, can get easy access to the most affordable agriculture products and services,right from the comfort of their home or farm. Using Farmkart’s digital platform is as easy as counting from 0-9. The platform further provides farmers of the rural region access to world-class quality agriculture products at reasonable prices delivered to their doorstep within 36 hours, in just oneclick.

UIC- Putting its best foot forward, Farmkart has built a deep learning network that classifiesandcataloguesproductsbasedonafarmer’sprofileandprovidesasmart personalizedonlineshoppingexperiencetoeachuserinthepalmoftheirhands.The UIC card not only encrypts the farmers’ individual identity, but also integrates their farm’s identity - i.e type of soil, crops, and products used by them - with the digital platform.Farmkart’sadvanceddataanalyticsthentransformsthefarmingexperience by providing farmers with their own, personal digital agronomist. Farmkart’s Unique IdentificationCode(UIC)alsoallowsthemtoshopandpayfortheirorderseasilywitha click of abutton.

FarmkartUsertoUserDelivery-FarmkartUsertoUserDeliverymodelisaninnovative community-driven delivery model that paves the way for the community to come forward and become a part of an impact that Farmkart are trying to create on agriculture.Onecaneasilycarryouthis/herdailyactivitiesandstillcanbeapartofthe U2Udeliveryprocessbyasimpleregistrationandidentificationprocess.Aninitiative thathasbeendesignedsuchthatitutilizesminimumresourcesforexecution,saves transportationcostandincreasesaccessibilitywhilepromotinglocalemployment.

Agriculture Consulting & Service Centers- Through Farmkart Agri-Nidan, agriculture also gets its first personalized agriculture consulting service providing the farmers' end-to-end solutions based on the soil testing results, land quality, cropping patternsand historical regional data analysis. Additionally, Farmkart service centers provide low-cost repairs and maintenance with quick turnaround times, ensuring minimal disruption in farming activities.

“Ifthereisonethingthatisgoingtochangethecurrentsituationoftheagriculture communityit’sthetechnologicalintegrationintheagricultureprocess.”

As Farmkart unveils its experience through its products for the people of the agriculturecommunity,itisgivingthemanexperiencetheyneverthoughttheywould have.Itisinitiatingitsjourneytowardsitsvisionofmakingruralagricultureandfarmers technologically compatible. In the coming years, Farmkart envisions to add more innovative products into the lives of farmers and agriculture and increase their productivity, output, andprofitability.

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