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Apeejay Institute of Mass Communication successfully concludes the 3rd edition of ‘Media Chaupal’

Some of the best in the M&E Industry examined the shift in the Communications industry in the Age of Digital Freedom

New Delhi, FEBRUARY 1st, 2020: Apeejay Institute of Mass Communication (AIMC) successfully concludes the 3rd edition of its flagship event ‘Media Chaupal’. The event was held in association with Public Relations Society of India, Delhi Chapter as the Academic Partner. Media Chaupal featured discussions with some of the most experienced media professionals from across India including:

● Prof. KG Suresh, Eminent Journalist & Professor Emeritus, AIMC
● Smita Prakash, Editor, ANI
● Dr. Ajit Pathak, National President, Public Relations Society of India (PRSI)
● Navneet Anand, Managing Director, GreyMatters Communications
● Abhijit Basu, Managing Director, ABM Communication
● Sanjeev Pasricha, Group CEO, C S Direkt Events & Exhibitions Pvt. Ltd.
● Ruben Banerjee, Editor-in-Chief, Outlook India
● Atul Chaurasia, Executive Editor, Newslaundry
● Simran Kohli, Renowned RJ and Author

Media Chaupal aimed at providing college students an open forum to discuss and gain insight into various media fields like Journalism, Advertising, Public Relations, Event Management and Social Media. Attendees included faculty and students from various colleges across Delhi NCR and they witnessed open discussions on the evolution of the communications industry in the digital era. Media stalwarts and experts held discussions on how the Indian Media & Entertainment Industries - specifically ‘Journalism’ and ‘Integrated Marketing Communication’ are undergoing a phenomenal change in the age of digital freedom along with opportunities and challenges that it brings for all the stakeholders.

Dr. Ajit Pathak, National President, Public Relations Society of India said, ‘‘Digital is no longer a choice for the communications industry - it presents the voice of the public. We live in the age of prosumers and user-generated content where how brands drive that to their advantage is both – a challenge and an opportunity for them.’’

Prof. KG Suresh, former DG Doordarshan and Professor Emeritus, AIMC, said, ‘‘There is no doubt that digital media has democratized journalism, however, it comes with it challenges like the circulation of unverified news, fake news and trolling. These are phenomenon that journalism needs to deal with.’’

Speaking on the occasion, Prof. Sajal Mukherjee, Director, AIMC said, “The aim of ‘Media Chaupal’ is to introduce the faculty and students to various challenges facing the media and entertainment industry and also provide a platform for students to showcase their talent in areas of their interest.’’

Various media related competitions like RJ Hunt, Scavenger Hunt, 2 Minutes to Fame, Media Quiz were held and exciting prizes along with certificates were awarded to the winners. College students from all round Delhi-NCR and IP affiliated colleges attended the event and made it a success.

About AIMC:

AIMC is a part of the Apeejay Education Society that has been committed to education since last 50 years. Today the society manages 14 schools and 10 institutes of higher learning across the country and Apeejay Stya University - India's 1st industry-centric technology and liberal arts university focused on research and innovation. Among the accolades garnered by the institute, AIMC has been ranked as No. 1 Media Institute at Hindustan Times Conclave, 5th Best Media Institute in North India by Edutainment Awards, and has received Headlines Today - India Education Excellence Award among others. The focus is on imparting job-oriented education of global dimension, through the use of latest course design and teaching-learning strategies, in tune with industry requirements.

About PRSI Delhi Chapter:

Under the aegis of Public Relations Society of India - the national association of PR practitioners, PRSI Delhi Chapter is committed to promoting the recognition of Public Relations profession and constitutes and represents senior PR Professionals and Academicians. PRSI was founded in 1958 and has 25 chapters all over the country including the Delhi Chapter. The members of society are public relations practitioners from Multinationals, Govt., Public and Private sector, Academicians and PR consultants from across Delhi NCR.

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