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Tata AIA Life Insurance’s ‘Bachhpan Ka Rakshakaran’ initiative offers football coaching to under-privileged girls

  • Football Coaching to help under-privileged Girls attain life skills, that will counter issues like school drop-out, child labour, child marriage & petty crimes 
  • AIA Hotspurs celebrity coach Anton Blackwood spearheads coaching of 35 under-privileged girls, aged 12-16 years as well as 20 Trainers
  • Tata AIA Life Insurance kick-started the initiative by hosting hosted a Football Coaching Match for under-privileged girls of Oscar Foundation

Mumbai, March 4th, 2020: Tata AIA Life Insurance, through its unique initiative ‘Bachhpan ka Rakshakaran’, in association with Oscar Foundation, aims to infuse interest in education for the under-privileged girls, using football coaching as a medium. This in turn is expected to counter issues like school dropouts, child labor, child marriage, drug abuse and vulnerability to petty crime and makes Tata AIA Life their Rakshakarta. 

Ahead of International Women’s Day on March 8, Tata AIA Life Insurance invited AIA Hotspurs celebrity coach, Anton Blackwood, on Wednesday, March 4 to train a team of 35 under-privileged Girls, aged 12-16 years, belonging to the Oscar Foundation. The coaching was also offered to 22 trainers and Young Leaders from the MMRDA region.

The full day coaching session was organized at Astra Turf, WIFA, Cooperage, Colaba in Mumbai.

Speaking on the occasion, Mr. Rishi Srivastava, MD & CEO, Tata AIA Life Insurance, said, “Being part of the Tata group our work is guided by the purpose of serving society through greater Protection. The girls who have been trained today are future leaders. We are privileged to contribute to Protecting their future by making a positive impact in their formative years. Through Bachhpan ka Rakshakaran initiative, Tata AIA brings access to Premier League level coaching - the best in the world – for the benefit of the Young Leaders of the OSCAR Foundation. We are thankful to AIA Group and Tottenham Hotspur F.C., a top-notch English professional football club committed to player development, for assigning one of their best coaches Anton Blackwood to conduct the camp.”

The coaching event held at Cooperage, Colaba, saw under-privileged girls enjoying the session, learning new techniques of Passing, Movement and shooting (Tottenham Hotspur Football Club Women’s Specifics). This coaching is aimed at preparing young women football force of India, not only for professional matches and tournaments, but to impart a general sense of team spirit, and learning how to accept wins, defeats and failures alike and be successful, happy and healthy in life.

Through Tata AIA’s Bachpan ka Rakshakarn programme, a Global Partnership with Tottenham Hotspur, the company offers access to Premier League level coaching, the best available in the world. Girls could learn what it takes to become a footballer, the basic skills required together with an overview of how to live a healthier life. The coaching will help with life skill sessions, remedial education to strengthen the basic subjects taught in school through extra classes and help them in being proficient in reading and writing.



Anton Blackwood is International Spurs Football Development Coach which is in partnership with AIA Group, one of the parent companies of Tata AIA. Anton is former Tottenham Hotspur Football club (THFC) footballer. Has acquired UEFA ‘B’ license and is an MSc in strength & conditioning. Mr. Blackwood is also a former Antigua international player. He is also the international coach for THFC. He is the coach for THFC ladies strength and conditioning and is the current international development coach.

About Tata AIA Life

Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region. Tata AIA Life has written retail new business weighted premium of Rs. 2,232 crore for the financial year 2018-19. For the same period, the 13th month persistency of the company was at 83.3% and, the individual death claims settlement ratio was 99.07%. One of the fastest growing companies in the Life Insurance sector, Tata AIA Life is now ranked at no. 5, based on individual weighted new business premium. 

About the Tata Group 

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.

The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.

Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture.

In 2017-18, the revenue of Tata companies, taken together, was $110.7 billion. These companies collectively employ over 700,000 people.

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 28 publicly-listed Tata enterprises with a combined market capitalisation of about INR 1,111,414 crore (as on March 31, 2019).

Companies include Tata Consultancy Services, Tata Motors, Tata Steel, Tata Chemicals, Tata Global Beverages, Titan, Tata Capital, Tata Power, Tata Advanced Systems, Indian Hotels and Tata Communications.

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