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Tata Trusts launches health campaign on COVID-19 in Telangana

῀ Campaign publicly available for any organisation to use ῀

Hyderabad, April 29th, 2020: Tata Trusts has begun a state-wide community outreach to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19. Beginning 31st March, the exercise intends to creates awareness, engage and educate rural masses. 


The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging. 

For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages including Telugu.

Well-known celebrities like Raghu Kunche and Parthsarathy Nemani have lent their support with video messages.

The Trusts have deployed 4 master trainers who in turn have trained a pool of 50 community resource persons (village volunteers) to deliver the message till the last mile. Through the existing network of the Trusts’ programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various internet and communication technologies, the exercise intends to engage, and create awareness among the masses.


About Tata Trusts : Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country.

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