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Groupe SEB India appoints Ashish Kakkar as Chief Executive officer to strengthen India operations

New Delhi,20th May 2020: Groupe SEB, French small domestic appliance maker today announced the appointment of Ashish Kakkar as the Chief Executive Officer of its India operations. Ashish comes with a vast experience of 22 years and industry expertise in brand management, strategic marketing, product development and sales in the Consumer Durable and FMCG sector.

Ashish has worked with some of the world’s best-known brands including Jarden Consumer Solution, Philips India Ltd, Bajaj Electricals Ltd and Godrej. Prior to joining Groupe SEB India, he was associated with Reynolds Pens India Pvt Ltd as a Country Manager where he was recognized for his contributions in business turnaround through effective leadership & business development strategies. Skilled in P&L management, Brand Building & Trade Marketing, Go to Market Strategies, Management Reorganization and Cost Control. He studied Leadership & Strategic Management from Jack Welch Management Institute and Digital Strategies for Business from Columbia Business School, USA post his Senior Management Program from Indian Institute of Management (IIM), Calcutta.

On the appointment, Emmanuel Serot, Senior Vice President EuroAsia stated, we are delighted to have Ashish join our India operations and look forward to the implementation of appropriate strategy to fast track the Groupe's presence in the country. The knowledge, expertise, and experience that he brings will reinforce our position as a frontrunner in the small domestic appliance (SDA) segment."

“I am truly honoured to lead the India operations of Groupe SEB, which has one of the largest range of kitchen appliances, home comfort and garment care in the industry. I look forward to working closely with the exceptional team to strengthen Groupe SEB’s next phase of growth” Ashish remarked.

About Groupe SEB India:
Groupe SEB India is the Indian arm of Groupe SEB, a France-based global leader in small equipment segment. In 2014, the Groupe SEB acquired Maharaja Whiteline, leader in mixer grinder, juicer-mixer grinder, air coolers and room heater categories in the market In India. In March 2017 Groupe SEB introduced international brand Tefal in the Indian market with cookware and small electrical appliances. Headquartered in Gurugram, the Groupe has over 22 branch offices, 750 Distributors and 40,000 Dealers across the country, along with an in-house manufacturing facility at Baddi (Himachal Pradesh) spread over more than 10 acres. Both Maharaja Whiteline and Tefal hold a decent market share with their respective product offerings in India.

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