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HDFC Life Launches Voice Assistant on Alexa for

On-The-Go Policy Servicing


HDFC Life’s Alexa bot can respond to 200+ unique policy-related queries
With Alexa bot, HDFC Life reinforces presence in all major social media channels including WhatsApp, Twitter, and Facebook

May 7, 2020 – HDFC Life, one of India’s leading private life insurance companies, has been at the forefront when it comes to technology and technology-based offerings. The latest addition to the long line of digital assistants by HDFC Life has been announced today. Elsa, HDFC Life’s Alexa-based smart service voice assistant, is now available for policyholders. Through this offering, HDFC Life aims to continue supporting policyholders during the lockdown. The life insurer’s digital platform and tech-based solutions are enabling policyholders to service their policies without having to step out of their homes.

Elsa, the Alexa bot, is powered by natural language processing (NLP) software and offers intelligent services like handling of dynamic requests and offering insights into policies. In its first rollout, Elsa can successfully answer than 200+ queries.

To initiate and configure Elsa on Alexa devices, customers need to download the Alexa app and link their HDFC Life account through a secure authentication process. Once the account is linked, the customer can ask their queries to Alexa to get various policy related information including requesting services such as fund statement, premium receipt or policy soft copy. For example, the customer can ask “Alexa, when is my next premium due?” On receiving the request, HDFC Life will send the requested information securely via an SMS to the policyholder’s registered mobile number.

Speaking on the launch, Mr. Parvez Mulla, Chief Operating Officer, HDFC Life, said: “Every year, HDFC Life records more than 40 lac customer queries and service requests and processes them digitally. A growing number of Indian customers are moving towards smart digital solutions for quicker and more simplified services. Through Elsa, as well as other AI service bots, we aim to offer intelligent and personalised query processing for our policyholders. We are making resilient AI offerings which will add value to customer experience.”

HDFC Life’s technology journey started a few years ago when HDFC Life’s leaders saw promise in emerging technologies and creating digital solutions across its value chain. As a leader in the life insurance sector, HDFC Life has bolstered a strong digital presence in major social media and communication channels through voice and chat assistants. In earlier releases, HDFC Life has announced Elle, a website chatbot; NEO, a Twitter bot; and a 24-hour service bot for WhatsApp, named Etty. The company has successfully launched 210 bots that offer a seamless experience to employees as well as customers.


About HDFC Life:

HDFC Life Insurance Company Limited (formerly HDFC Standard Life Insurance Company Limited) ('HDFC Life' / ‘Company’) is a joint venture between HDFC Ltd., India’s leading housing finance institution and Standard Life Aberdeen, a global investment company.

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. As on March 31, 2020, the Company had 37 individual and 11 group products in its portfolio, along with 6 optional rider benefits, catering to a diverse range of customer needs.



HDFC Life continues to benefit from its increased presence across the country having a wide reach with 421 branches and additional distribution touch-points through several new tie-ups and partnerships. The count of our partnerships is in excess of 270, comprising traditional partners such as NBFCs, MFIs and SFBs, and includes more than 40 new-ecosystem partners. The Company has a strong base of financial consultants.

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