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Tanishq encourages consumers to make a Shubha Aarambham

~ Offers attractive discounts on Gold & Diamond Jewellery~

16th June 2020: Tanishq, India’s most trusted and leading jewellery brand is encouraging customers to make a Shubha Aarambham, a magical new beginning. The brand had recently announced resumption of its retail operations, as its stores remained shuttered in the past two months owing to the lockdown. To usher in this new dawn, Tanishq is bringing a special offer; Up to 25% off* on making charges of Gold and on Diamond Jewellery value. The offer is valid till 22nd June 2020.

In the past few months, Tanishq has added more than 170 products to its portfolio across categories. There are gorgeous rings, earrings and exquisite pendants to choose from. The brand has also introduced light weight products in Gold and Diamond Jewellery both. 

Speaking about the offer, Ms Ranjani Krishnaswamy, General Manager, Marketing, Jewellery Division said “This pandemic has certainly been unprecedented. It is shaping a lot of our lives, lifestyles and priorities now than ever before. As we enter a new normal and take the first steps towards a magical new beginning, Tanishq wishes everyone a Shubha Aarambham - an auspicious fresh start to a world of possibilities, optimism & hope. We are bringing special offers for consumers to usher in this new dawn.” 

Known for its industry-first best practices, Tanishq has also introduced ‘Gold Standard’ safety e-measures that reiterates company’s commitment to safety and well-being of customers and its employees at the store. It covers all staff and customer touch points, entailing numerous safety measures, including contactless shopping and strict social distancing at all times.

About Tanishq: 

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and Diamond jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in fully integrated manufacturing plants with state-of-the-art equipment. The Tanishq retail chain currently spreads across over 320+ exclusive boutiques in 200 cities.

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