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Entrepreneur-Socialpreneur-Author-The Journey of Ayush Diwan Khurana

Ayush Diwan Khurana, a name which is now known in the Fashion Industry for being the founder of the shoe brand, Modello Domani.

But what inspired him to get into the fashion world? For that let us take you back to 2010, when Zara launched its loafers that caught the eyes of many, Ayush got intrigued about the shoe manufacturing especially after learning that they were made in India. That is when the idea of Modello Domani was born and after due R&D was launched in 2015.

"Happy Feet For All" is the motto of the brand which focuses to provide world-class luxury fashion shoes at affordable prices. The products are purely handmade which has become the talk of many celebrities. One of his accomplishments include ‘Modello Domani’ winning big at the ‘Franchise India Show’ that aired on Times Now News Network. Furthermore, his brand has been covered by Forbes India, Economic Times, Business World, Business Standard, Vogue, Cosmopolitan, Femina and many more.

Their collections can be easily accessed through their website and huge retail giants like Myntra, Ajio, Mensxp and other designer boutiques of the country. Currently, they are focusing on exploring the women footwear.

Except Modello Domani, he founded another startup recently in partnership with his college friend Ashmit Sharma, 'Swachhta' - A premium sanitizer brand which is gaining popularity due its unique scent and quality. Swachhta was launched in February 2020 even before the pandemic hit India and the main reason for its success is the strategic planning of Ayush.

Additionally, Ayush is also an ardent writer. His first book ‘One O One’ was published in 2019 and is currently in the final stages of publishing his second book ‘The Reality Check’.

Regarding Covid-19 hitting business and economy, Ayush commented: “The lockdown has definitely been a frustrating time for us all, both professionally and personally. But I feel it has also been a once in a lifetime opportunity for us all to introspect and slow down our fast lifestyles.

Being an Entrepreneur doesn’t only mean that you create a startup, but adapting to new methods, recognising new markets, and constantly rediscovering yourself”

Being a Socialpreneur, Ayush is also in the works of launching his NGO, IAMDOMANI. The details regarding the NGO are yet to be disclosed.

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