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Pigeon India initiates #StandbyNursingMoms to celebrate Breastfeeding Week

The expert mother and baby care brand Pigeon promotes breastfeeding in its new campaign #StandbyNursingMoms

Pigeon, one of the leading brands in mother and baby care products believes in promoting healthy growth of the newborn baby and bringing in joy and happiness to the mother and family by developing innovative products which are easy and enjoyable to use. For over half a century, the brand has rendered product and services that embody love and care for both mother and baby.

Pigeon's #StandbyNursingMoms campaign to support Breastfeeding Week

With the launch of its new campaign, #StandByNursingMoms to celebrate Breastfeeding Week, Pigeon aims to extend support towards nursing mothers who go through an emotional roller coaster ride and uncertainty during this phase of their lives. 

Breastfeeding can be a beautiful experience for both the mother and the baby. But there comes a time in the breastfeeding journey where nursing moms go through pangs of anxiety and discomfort that arise out of this experience. While the experience might be challenging, but on the flip side, the feeling of contentment and peace it brings to the mom when her baby is well-fed is inexplicable. With adequate emotional and physical support from their loved ones and care for their child, helps feeding moms overcome these negative feelings.

"Breastfeeding is one of the best feelings in the world. The benefits are endless as it is a complete source of nourishment for the baby. We are trying to encourage and support new moms to choose breastfeeding as the healthiest option for their newborns. Our endeavour is to promote the need for baby feeding rooms at public places which are quiet and private because of the difficulties new moms face while breastfeeding in public", says Mr. Zenzoh Yamaguchi, Managing Director, Pigeon India. 

"As we celebrate #WorldBreastfeedingWeek, we present #StandByNursingMoms-an initiative by Pigeon India. Through this campaign, we urge families, friends, and co-workers to lend their support to Breastfeeding mothers in any way they can. Mothers should be able to enjoy their breastfeeding journey without being conscious of it.", he adds.

World Breastfeeding Week is celebrated every year from 1 to 7 August to encourage, protect, promote, and support breastfeeding. Pigeon India is working towards family-friendly policies for both parents to enable breastfeeding and share the responsibility of caring and bonding with their baby equally. New moms need access to private rooms at public places as well as workplace which are safe and hygienic to continue feeding, and for storing and expressing breastmilk.  

The Importance of Breastfeeding

Breastfeeding promotes better health for mothers and children alike. Breast milk is an ideal source of nutrition, is easily digested and readily available. The skin-to-skin contact helps develop a stronger and deeper bond between the mother and baby. Breastfeeding decreases the risk of mothers developing breast cancer, ovarian cancer, type 2 diabetes, and heart disease. 

As per WHO, exclusive breastfeeding is recommended starting within one hour after birth until a baby is 6 months old. Nutritious complementary foods should then be added while continuing to breastfeed for up to 2 years or beyond.

"With more than 50 years of experience in intensive infant feeding research, Pigeon offers the finest quality breastfeeding accessories to families around the world. For mothers who want their children to benefit from breast milk, we offer superior products that help provide this essential nourishment." Mr.Yamaguchi concludes.

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