Breaking News

Zed Black to support livelihood program for rural youth of the country

  • Born with Cerebral Palsy, Chandigarh based Rajinder Singh recognized as Zed Black's ambassador to spread the power of prayers and cultural ethos

Chandigarh/Indore 13th Jan 2021: With close to 10 million Indians losing their jobs following the coronavirus (COVID-19) outbreak, financial uncertainty due to income loss has become one of the biggest worries. Born with Cerebral Palsy, 23 year old Rajinder Singh from Chandigarh has been selling agarbattis and dhoopsticks since last 3 years on his tricycle in the city of Chandigarh in Punjab to survive with his family. The pandemic stuck his humble family severely, leaving him with no funds to buy further stocks. This initiative will every month recognize such individuals like Rajinder Singh for their valour, passion and efforts towards agarbatti trade market. Zed Black offered Rajinder the brand's stocks worth Rs. 5000/-. India's 3rd largest agarbatti manufacturer Zed Black has come forward to secure the livelihoods of these marginalised communities through their CSR campaign not just for today but also for the future by equipping them with the required stocks of agarbatti, incense and dhoop sticks for selling and sustainability.

"In this new year, Zed Black's social responsibility initiative will target the most marginalised in the community, working towards building grassroots capacity, equipping them with knowledge and empowering them on agarbatti and incense trade business so that they can be economically sound for the future. We want to keep the power of prayers, the culture and ethos alive in these difficult times and agarbatti is one ingredient which is must in every Indian homes", shared Ankit Agrawal, Director, Mysore Deep Perfumery House (MDPH).

Rajinder Singh said, "I have been selling agarbatti's and dhoopbattis to earn a living since long now but covid came a pause to my small business. Am happy Zed Black noticed my efforts and came to my rescue. I am hopeful to sell the stocks and earn well in the coming months".

No comments