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Incredible Fairs & Media Pvt Ltd (IFMPL) launch its maiden HoReCa B2B tradeshow in Bengaluru—World of Hospitality expo

IFMPL's World of Hospitality expo to be held in Bengaluru's Palace Grounds during June 9-11, 2021

February 3, 2021; Mumbai

In view of the growing need to push hospitality trade in the country, Incredible Fairs & Media Pvt Ltd launched World of Hospitality (WOH) Expo targeted at the HoReCa industry. Brainchild of three hospitality trade exhibition specialists, having a cumulative experience of over three decades—Prateek Sahay, Rajan Nair and Satish Dange, the exhibition has been launched on the back of upward curve witnessed in the hospitality trade and interest shown by companies to get the economic ball rolling for the benefit of the industry as whole.

Talking about the plan to launch a new exhibition brand, Prateek Sahay, Director Marketing, IFMPL, said, "We have been constantly monitoring the business impact on the HoReCa companies last year, namely vendors and suppliers to hotels and catering establishments, and they were becoming anxious to have a medium of a good exhibition to display their products and services to keep the business going. It became imperative since COVID-19 pandemic made many international exhibitions retract from the India market. World of Hospitality (WOH) expo, thus, aims to fill that void with a comprehensive and dedicated exhibition brand for Food Service and Hospitality Professionals."

IFMPL's maiden exhibition will be held at Tripura Vasini Palace Ground, Bengaluru during June 9-11, 2021. Satish Dange, Director Operations, IFMPL, said, "We had carried out a survey where three cities featured among the top interests of participants from the trade; while one is in the eastern part—other two were in the southern. Bengaluru is emerging as the key interest city and we immediately zeroed on it to hold our maiden exhibition." He added, "We are in talks with various trade association to make it successful platform in the absence of any in the southern market and make it easier for the trade to have the confidence to be back onto the business table. In fact, we have received MSME UDYAM Certification which will push more trade players to join us. The Federation of Karnataka Caterers, The Tamil Nadu Hotels Association and Kerala Hotel & Restaurant Association have come forth to support our exhibition."

Incredible Fairs and Media Pvt Ltd (IFMPL) is a start-up venture founded by a team of passionate tradeshow professionals with a collaborated experience of over three decades in organising and serving large-format B2B exhibitions, especially for the Food and Hospitality sector. "The World of Hospitality Expo aims at showcasing contemporary, state-of-the-art products and services for the hospitality industry, and will help suppliers/vendors meet the decision makers of the industry through tailor-made exhibiting space, workshops, tasting sessions and live demos by leading chefs. Furthermore, the Salon Culinaire, Knowledge Forum and Seminars are some of the engaging opportunities to learn about the latest happenings and trends in the sector," added Rajan Nair, Director Sales, IFMPL.

World of Hospitality expo will be taking all necessary steps keeping the COVID-19 pandemic in mind as per the SOP guidelines for exhibitions issued by the Ministry of Commerce, Government of India.

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