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POLAROID EYEWEAR PRESENTS THE SPRING/SUMMER 2021




ARE YOU READY TO SEE AND ENJOY THE BRIGHT SIDE OF LIFE?

POLAROID introduces the Spring/Summer 2021 eyewear collection.

Enabling to see the world from a brighter and colorful point of view, Polaroid offers in SS21 season a wide range of original eyewear remaining always true to its DNA of clearer vision and high protection and add to the product range a new Sustainable Collection born to satisfy the need of those looking for a sustainable choice.

Conceived and designed in the Safilo Design Studio in Milan, these new colorful sunglasses stand out with their contemporary shapes for the everyday use of adults and kids enhanced by polarized lenses for a better vision and a brighter experience.

The “COOL” collection presents stylish and on-trends sunglasses for men and women, in lightweight polycarbonate or metal, emphasized by playful colors on the frames and on the lenses, as well as spotted rainbow details as an unexpected touch.

The “ACTIVE” collection offers new colorful unisex styles, matching maximum comfort, top quality of vision thanks to polarized lenses perfect for outdoor workout and complementing all athleisure outfits.

The “KIDS” collection introduces new sunglasses for the little ones, particularly comfortable thanks to their lightweight frames and lively color combinations and able to protect their eyes, as well as the new optical frames with the magnetic clip-on, which are the most functional solution to have sun protection and perfect vision at the same time.

Thanks to their legendary polarized lenses, POLAROID sunglasses ensures a clear and protected vision, reducing glare while keeping a fresh and playful attitude to enjoy the bright side of life. Essential and rich in details at the same time, POLAROID optical frames are particularly comfortable and functional, also including some styles with magnetic clip-on, instantly turning them into cool sunnies.

THE COOL COLLECTION: PLAY WITH OVERLAYS! PLD 6141/s AND PLD 6142/S SUNGLASSES

Matching crystal colors of the frames and subtle tints for the lenses, these

cool sunglasses are at the next level of contemporary trends. Their unexpected design features a playful effect of the lenses overlapping on part of the frame, for a unique effect of colors interplay.

These perfect accessories in any situation offer protection and add a stylish

touch with their shapes in polycarbonate, with Rainbow detail in rubber on the temple tips.

PLD 6141/s men’s rectangular sunglasses are available in transparent olive with brown polarized lenses, transparent grey with grey polarized lenses, transparent blue with blue lenses, transparent red with blue polarized lenses.

PLD 6142/S women’s cat-eye sunglasses are available in transparent brown with browns polarized lenses, transparent grey with grey polarized lenses, transparent violet with pink polarized lenses, crystal with violet polarized lenses. This style is featured in the SS21 Polaroid Campaign.


THE COOL COLLECTION: DISCOVER THE UNEXPECTED PATTERNS! PLD 6129/S, PLD 6130/S, PLD 6131/S


These metal sunglasses feature essential and lightweight shapes emphasized by playful color details on the front and unexpected animalier patterns on the temple tips, for a trendy look&feel.

These not-to-be-missed sunglasses are personalized by the signature

POLAROID Rainbow detail in rubber on the temple tips.

PLD 6129/s women’s cat-eye sunglasses are available in ruthenium with peach details and violet polarized lenses, gold with green polarized lenses, gold with cream details and blue polarized lenses, dark ruthenium with blue details and grey polarized lenses palladium with violet details and copper polarized lenses, copper gold with aqua details and pink polarized lenses.

PLD 6130/s unisex oval sunglasses are available in matte dark ruthenium with grey polarized lenses, gold/green with green polarized lenses, matte black/blue with blue lenses, black/lime with grey polarized lenses.

PLD 6131/s men’s rectangular sunglasses with high bridge are available in matte black/violet with violet polarized lenses, matte black/orange with copper polarized lenses, matte black/red with blue polarized lenses, matte black/blue with pink polarized lenses, matte dark ruthenium with grey polarized lenses, gold/green with green polarized lenses.

ACTIVE SPORT COLLECTION: ATHLEISURE MOOD WITH A COLOR TWIST PLD 7037/S & PLD 7035/S sunglasses

Born to live in water, Polaroid Floating sunglasses don’t need rescue operations anymore! This wraparound shape is perfect to be worn for any water sport, thanks to the lightweight material that ensures floatability and the elastic cord that guarantees stability even the most extreme situations.

PLD 7037/S sunglasses are available in black with grey silver mirror polarized lenses, black/matte with grey polarized lenses, blue with green multilayer polarized lenses.

Created for the sport enthusiasts, Polaroid Sport Shield is the ideal accessory for running, cycling, climbing and all the outdoor activities: its wraparound frame is particularly comfortable thanks to the rubber nose-pads and rubber covering on the internal temples, with a wide aerodynamic lens available in a full array of colors.

PLD 7035/S sunglasses are available in black matt with red multilayer polarized lenses, transparent grey/violet with pink multilayer polarized lenses, matte crystal with green multilayer polarized lenses, matte black with grey polarized lenses.

KIDS COLLECTION: COLOR & COMFORT FOR THE LITTLE ONES! PLD 8040/S & PLD 8041/S sunglasses

Dedicated to kids from 4 to 7 years old, these tiny and cute Polaroid Kids

sunglasses in lightweight polycarbonate feature a comfortable shape highlighted by a rubber outline on the front and on the nose-pads, guaranteeing style and comfort for the little ones.

PLD 8040/s sunglasses are available in blue/solid orange with grey polarized lenses, blue/green with grey polarized lenses, azure with grey polarized lenses, pink with grey polarized lenses, violet/lilac with grey polarized lenses.

PLD 8041/s sunglasses are available in blue/green with grey polarized lenses, blue/orange with grey polarized lenses, azure with grey polarized lenses, violet/lilac with grey polarized lenses, red/yellow with grey polarized lenses. This style is featured on the SS21 Polaroid Campaign.


PLD 8044/S & PLD 8045/CS optical frames with magnetic clip-on

Dedicated to kids from 8 to 10 years old, these Polaroid Kids optical frames in lightweight polyamide injected are perfect for the little ones playing and studying outside with the maximum comfort thanks to the magnetic clip-ons with polarized sun lenses that can be easily attached to the frame, thus providing the perfect protection from sunlight.

PLD 8044/CS frames are available in black with black/grey temples and black clip-on with grey polarized lenses, brown/Havana with black/dark green temples and brown/Havana clip-on with green polarized lenses, matte black with black/violet temples and black clip-on with grey pink flash polarized lenses, solid blue with blue/black temples and blue clip-on with blue polarized lenses.

PLD 8045/CS frames are available in black with black/grey temples and black clip-on with grey polarized lenses, brown/Havana with black/dark green temples and brown/Havana clip-on with green polarized lenses, matte black with black/bluette temples and black clip-on with flash blue polarized lenses, solid blue with blue/black temples and blue clip-on with blue polarized lenses.


POLAROID

Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. 



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