What is the market size of saree business?

 The saree business is a significant segment of the Indian textile and apparel industry, with a large and growing market. Here’s an overview of the market size and potential:

🇮🇳 Indian Saree Market Size (2024–2025)

• Estimated Market Size (2024):
  ₹60,000 crore to ₹70,000 crore (~USD 7–8.5 billion)
• Projected Growth Rate:
  CAGR of 5–7% annually, driven by both domestic demand and exports.
• Share in Indian Ethnic Wear Market:
  Sarees account for about 33–40% of the ethnic wear segment in India.

 

 Key Drivers of Growth

• Cultural Significance: Sarees remain a staple in traditional wear, especially for weddings, festivals, and religious occasions.
• Rising Urban Demand: New-age designers and fusion styles are attracting younger consumers.
• Online Sales Growth: E-commerce platforms like Amazon, Myntra, Flipkart, and niche sites like Utsav Fashion and Nalli are expanding market access.
• Regional Diversity: Styles like Banarasi, Kanjivaram, Chanderi, and Paithani fuel regional and national demand.

 Export Potential

• Indian Saree Exports:
  Valued at around ₹2,000–3,000 crore (USD 250–400 million), mainly to countries with large Indian diaspora (USA, UK, UAE, Canada, etc.)

Trends Shaping the Market

• Handloom and hand-painted sarees gaining popularity among eco-conscious buyers
• Increased demand for designer, customized, and occasion-specific sarees
• Use of social media and influencers to drive sales and brand awareness
• Collaborations between weavers and designers for premium segments

 Conclusion

The saree market in India is large, culturally rooted, and evolving. With growing digital presence, rising fashion consciousness, and support for local artisans, the sector is expected to see continued momentum in both domestic and international markets.

BY: Devina Malhotra , Founder at Labeldevina.com